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Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges by Andrew McAfee

Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges Andrew McAfee ebook
Publisher: Harvard Business Review Press
ISBN: 9781422125878
Format: pdf
Page: 231

First Look summarizes new working papers, case studies, and publications produced by Harvard Business School faculty. Enterprise 2.0 : new collaborative tools for your organization's toughest challenges / Andrew McAfee. Their success with our new platform led to an oft-cited case study, featured in Andrew McAfee's book, Enterprise 2.0: New Collaborative Tools for your Organization's Toughest Challenges. The book has four many purposes:. Why has the Facebook revolution made nary a dent in corporate culture, and how to change that. Jevon: You just released a new book about Enterprise 2.0. Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges: Andrew McAfee. Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges, Harvard Business School Press. What does a book help do that Jevon: The new book is sub-titled “New Collaborative Tools for Your Organization's Toughest Challenges”. Last year, MIT professor Andrew McAfee published a landmark book on the business use and impact of social software platforms titled Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges. Enterprise 2.0 it's a book about how businesses are using a new set of technologies that appeared over the past few years on the Internet under the new web era known as Web 2.0.